James is honoured once again to serve as a judge at the prestigious World Steak Challenge, where he joins a distinguished panel of individuals united by a shared passion for high-quality beef. The event provides a unique opportunity to showcase and sample some of the finest steaks from around the world. Deeply passionate about the age-old craft of butchery and premium beef production, James has dedicated his entire career to the industry. He comes from a family with a long-standing and respected heritage in the Irish meat sector, a legacy he is proud to uphold through his ongoing commitment to excellence.