Rebecca Bulmer is the Trading Manager for Beef at Asda, with over 14 years' experience at the retailer. She works closely with suppliers and industry partners to deliver wholesome, nutritious, and award-winning beef, ensuring Asda's 16 million weekly customers receive outstanding quality, consistency, and value. Having been part of the team behind Asda's multiple successes at the 2025 World Steak Challenge, she has seen first-hand the impact that industry recognition can have. Asda is proud to offer some of the best steaks in UK retail, and Becky is committed to maintaining those high standards while continually learning from the wider market. As a judge at this year's World Steak Challenge, she is excited to discover and celebrate the diversity and excellence of steaks from around the world, bringing commercial expertise, industry knowledge, and a genuine passion for beef.