Sean Deane is Market Specialist - Meat & Organics at Bord Bia, based in London, where he works with retailers, foodservice operators and meat processors to support the growth of Irish beef in the UK market. In his role, he provides market insights, category expertise and strategic support across the meat sector, with a particular focus on consumer trends, sustainability and commercial development . As a judge for the World Steak Challenge, Sean brings a strong understanding of beef quality, consumer expectations and global market trends. His experience working across the beef supply chain, combined with his knowledge of retail and foodservice dynamics, provides valuable insight when assessing the eating quality, consistency and overall excellence of steak products from around the world.