Fred Smith, Flat Iron
Fred Smith
Flat Iron

Fred has always had a passion for Beef since a very young age when his father would cook him steak for his birthday. In every kitchen Fred has worked in steak has been an integral ingredient and since becoming a head chef this has remained true. He has honed his skills and reputation for serving excellent beef over many years and this led to his appointment as head of beef at Flat Iron in 2017. Fred is responsible for sourcing a wide range of cuts from many different suppliers including, their herd of cattle. Flat Iron has its own in-house butchery and has written a comprehensive book the ‘Flat Iron Beef Bible’. He believes great steak is like great wine – it can come in different forms and from many different places.