Bord Bia is an Irish state agency who role it is to bring Ireland’s outstanding food, drink and horticulture produce to the world, thus enabling the growth and sustainability of producers.
Bord Bia is also responsible for the development and operation of Quality Assurance and Sustainability programmes across the Irish food industry, which provide proof to customers of these high standards.
In addition to these programmes, Bord Bia supports the Irish food and drink industry across four key areas, as follows:
1. Reputation: Bord Bia develops marketing campaigns at home and abroad to support and enhance the reputation of Irish food, drink and horticulture.
2. Insight: Bord Bia provides market and consumer insight and intelligence to support the growth of the Irish food, drink and horticulture industry.
3. Growth: Bord Bia helps to build the capability of businesses to evaluate, plan and deliver growth in priority markets.
4. Talent: Bord Bia’s Talent Academy equips graduates with the skills necessary to drive the growth of the Irish food, drink and horticulture industry.