Aidan Murphy
Aidan Murphy

Aidan is the Business Development Director of Innovate Solutions, a leading consumer sensory research & insights company based in Dublin city centre, with a focus on food & beverage products.

Innovate Solutions’ full-time staff include food scientists, project managers and expert taste panellists, placed in some of the world’s leading food and beverage companies. Innovate Solutions manage meat tasting panels for a variety of clients and on a regular basis conduct many ‘steak’ competitor benchmark tests, for food producers and large retailers.

Aidan is a trained sensory panellist, with a passion for Irish food quality, sustainability and new product development. After graduating with an Economics degree from NUIG, Aidan was a participant on the very first European Orientation Programme, working for both Irish and German meat processing companies.

Aidan can be contacted at aidan@innovatesolutions.ie